A Company logo is a graphic representation of your company's identity. It's your brand name. Make it one to remember. It is sometimes composed of a symbol, illustration, and /or typography.
The unique look of your Company logo should be integrated throughout all the elements of your business materials: business cards, stationery, packaging, signage, sales kits, media advertising, promotions, etc. A well-designed identity system lays out guidelines to ensure consistency. It should include, both color and black & white, possible paper selections for printing, layout and design of stationery and promotional materials, secondary logos or icons for web sites and packaging, etc. A lot of new businesses eager to open often give little or no thought to their identity. With so much to get done, designing an appropriate Company logo hardly seems like a top priority. However, this oversight can prove to be a costly mistake in the long run.
A new business sometimes may compete with established companies. A professionally designed Company logo is one of the easiest ways to gain credibility and professionalism right from the start, when you need it most. A new business also can attract customers away from competitors. A distinctive Company logo stands out in people's minds, and is much easier to remember than a name alone. Established businesses can take advantage of these opportunities as well. A "new" design for your Company logo, or a re-design of an existing one can be part of a powerful introduction back to the competitive forefront of your industry and marketplace. Eventually, the time will come when the need for a professional Company logo is evident. Having already begun to establish the presence of your company, you now risk diminishing your existing brand equity. Additional money will have to be spent to promote the change or introduction of your Company logo, in order to avoid loss of business due to confusion.